MEET YOUR PRODUCER
Sonny King is an artist but a musician first. Sonny’s true passion for music began at the age of eight. His uncle gifted him a saxophone and then he fell in love with the drums in high school. Around the age of 16, Sonny came across a keyboard and the rest is history.
After serving in the United States Marine Corps, Sonny returned home and built the record label I.T.Y Music, in a small town in Virginia. His Hip Hop group, The Family, rose to household fame in North Carolina and Virginia. Producing six independant albums and having his song “Bout it All” featured on DJ Green Lantern’s Monster Mash mixtape series gave Sonny the buzz he needed to be heard by upcoming record label, NVS Music Group. Sonny signed with NVS, toured and performed in clubs and venues across the country. He worked with major artists and producers such as Cliff and Darren Lighty (LL Cool J, Jaheim, Aaliyah), Levi Little from Blackstreet (R&B Supergroup) and D-Moet (producer for NAS and P Diddy), and released several songs eventually landing a single deal with Universal for his pop crossover hit “She Got Swag” and “Ball Like Magic”.
Formation of Music by King Inc
During his journey through the music industry as an artist/producer and engineering in professional recording studios in Atlanta and North Carolina, King realized his love for music production. Music by King Inc began in 2015. Performing independent work as Recording Engineer and In-house producer at Skymount Studios, Sonny perfected his mixing and mastering skills and became a sought after engineer and producer for studio clients. He began selling custom music as well as producing talented artists such as gospel singer Alicia Moore, hip hop artist Vanity Wyze and R&B singer Donnell Isaac. Sonny also entered the field of music licensing by being signed to several music publishing companies who have secured placements for his work in popular TV shows such as Keeping up with the Kardashians, Ball in the Family, and Basketball Wives as well as networks like OWN, HULU, and MTV, just to name a few. In 2019, Sonny joined with charity organization and record label Music for Love as the Artistic Director/Head of A & R. King has travelled internationally, co-producing, recording and performing with famous Italian funk band Dirotta Su Cuba. King appeared on the finale of Italy’s famous reality singing show, “All Together Now” performing DSC’s hit song Dove Sei with over 4 million people watching. He also won the Global Music Award in 2018 for his work, “We Still Have a Dream”.
Now with his own company in his newly constructed, industry quality production studio, King works with indies, major labels, and TV shows to create a new sound and to help push music in a new direction. A ProTools wizard and professional music producer, King has created and produced original compositions in collaboration with hightly talented artists and provided them with over 15 years of experience in the music industry. From award winning music production, radio/album quality mixing and mastering, songwriting and industry know-how to create a successful recording artist, KIng guides his clients through the process of releasing music and navigating through this industry. Specializing in producing R&B, soul, melodic hip hop, urban pop and gospel music, King offers the major artist experience to his clients by providing them a range of services.
"God is my savior. Music is my life"
"I want to push the boundaries of HIP HOP and R&B, even POP music and create a unique sound that drives the industry"
- Sonny King